Which of the Following Statements Is Most Consistent with Today's

question 110

Multiple Choice

Which of the following statements is most consistent with today's views on effective marketing?

• A) "There's a sucker born every minute."
• B) "Find out what your competition does and do it better."
• C) "A good promotional campaign can sell anything."
• D) "Learn about your customers and exceed their expectations."

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Definitions:

Authority

The power or right to make decisions, give orders, and enforce obedience.

Principal

The main party to a transaction, such as the owner of a business, or the amount of money loaned or invested, excluding interest or profits.

Power of Attorney

A legal document authorizing one person to act on another's behalf in legal or financial matters.

Equal Dignity Rule

A rule requiring that contracts that would normally fall under the statute of frauds and need a writing if negotiated by the principal must be in writing even if negotiated by an agent.