In the Spotlight on Small Business Box Titled,"Let's Go to the Movies

question 172

Multiple Choice

In the Spotlight on Small Business box titled,"Let's Go to the Movies," we learned about a recent marketing idea for movie theatres.As a student of marketing,you understand that the purpose of creating a unique movie experience such as "dinner and a movie" is:

• A)To differentiate your movie theatre from others.
• B)To better utilize the floor space in the movie theatre.It is expensive to permit idle floor space.
• C)To reduce the number of patrons that the theatre serves at one time.
• D)To double the price of a ticket,without doubling the costs.

---

Definitions:

Compression

The type of differential stress that occurs when forces push in on a rock.

Shear

The type of differential stress that occurs when stresses on the edge of a mass are applied in opposite directions.

Tension

The type of differential stress where stress is directed outward, pulling the material.

Crustal Levels

The various layers or strata within the Earth's crust, differing in composition, density, and formation history.