Roberto Martinez Is a Marketing Manager for Friendly Financial Services

question 171

Multiple Choice

Roberto Martinez is a marketing manager for Friendly Financial Services.He has been looking at a variety of factors,such as technological,socio-cultural and economic trends as well as competitive conditions.Martinez is confident that these factors will impact Friendly's future marketing success.His efforts are an example of:

• A)target marketing.
• B)competitive benchmarking.
• C)relationship marketing.
• D)environmental scanning.

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Definitions:

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Enlightenment Period

A cultural and intellectual movement in Europe during the 17th and 18th centuries that emphasized reason, science, and individual rights over tradition and authority.

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