As the Campaign Manager for a Candidate for the U

question 141

Multiple Choice

As the campaign manager for a candidate for the U.S. Senate, Pete works to learn as much as possible about potential voters. With this information, he hopes to focus the campaign on the issues most important to voters. This represents:

• A) the use of marketing by a nonprofit organization.
• B) a nonprofit application of the production era strategy.
• C) the use of public service advertising to sell a political candidate.
• D) an extension of the profit orientation to a nonprofit organization.

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Definitions:

United States

A country primarily located in North America consisting of 50 states and a federal district.

Domestic Violence

Physical, emotional, or sexual abuse by one family member against another within the domestic setting.

Cohabiting Couple

A couple who live together and share a domestic life without being legally married.

Mother

A female parent or guardian who has raised a child through birth or adoption, providing care, love, and guidance.