The Bay Street Bakery BSB)has a Respected Following

question 1

Multiple Choice

The Bay Street Bakery BSB) has a respected following.When it moved the business to a famous resort area,it took a big risk;however,the owners were confident that its unique European style cookies and pastries would win customer raves.And they were right! Fortunately,one of the members of the family business was convinced that BSB needed to stay in touch with its loyal customers.When customers visited the bakery,the business collected names and addresses in order to send messages about promotions and coupons to valued customers.Marketing professionals refer to this strategy as:

• A)niche marketing.
• B)production management.
• C)customer relationship management.
• D)sales management.

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Definitions:

Accounting Basis

The method by which revenues and expenses are recorded and recognized in financial statements, such as cash basis or accrual basis.

Rate of Return

The profit or deficit incurred on an investment during a designated time, shown as a fraction of the initial investment amount.

Net Income

The profit of a company after all expenses and taxes have been deducted from revenue.

Accounting Break-even

The point at which total revenues exactly equal total explicit costs, leading to neither a profit nor a loss.