For the Past 25 Years,Sam's Family Ran Movie Theatres in a Mid-Sized

question 141

Multiple Choice

For the past 25 years,Sam's family ran movie theatres in a mid-sized metropolitan are A.Four theatres were located in three different cities,all within 15-20 miles of each other.Usually,the theatres featured the latest movies,and on the same schedule.Although the business kept its theatres on a remodeling schedule,the past few years,there were significant declines in ticket sales.After reading the segment,"Let's Go to the Movies," in the Spotlight on Small Business box,you would suggest to Sam that he:

• A)Focus on only one of the four Ps at a time when making marketing strategy decisions.
• B)Change his business model and begin competing with Netflix and Blockbuster because people who like movies just do not care for the big screen any longer.
• C)Differentiate the offering by transforming at least one of the screens into a space where patrons can experience dinner and a movie.
• D)Close 50% of the locations,and focus on making the remaining five theatres quieter so that it will accommodate senior citizens.

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Definitions:

Polarized

Refers to a distribution of electrical charge leading to positive and negative poles within a molecule or chemical bond.

Electrophile

A chemical species that is attracted to electrons and typically accepts an electron pair to form a bond with a nucleophile.

Nucleophile

A chemical species that donates an electron pair to an electrophile to form a chemical bond in a reaction.

Lewis Acid

A substance that can accept a pair of electrons to form a covalent bond, typically metal ions or electron-deficient molecules.