The Last Step in the Marketing Process Often Includes

question 3

Multiple Choice

The last step in the marketing process often includes

• A) collecting the cash from sales to consumers.
• B) developing a written report to summarize the results of the period's marketing activities.
• C) deciding the best way to distribute the product.
• D) building relationships with customers.

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Definitions:

Freight-In

Freight-in refers to the shipping cost associated with getting goods delivered from suppliers to the buyer, often included in the inventory cost of purchased goods.

Sales Returns

Goods returned by buyers after sale due to defects, dissatisfaction, or other reasons, which are deducted from total sales revenue.

Unearned Revenue

Money received by an entity for a service or product yet to be provided or delivered.

Periodic Inventory System

An inventory accounting system where updates are made to inventory levels and cost of goods sold at specific periods.