Andre Is a Real Estate Agent Who Has an Idea

question 77

Multiple Choice

Andre is a real estate agent who has an idea for a software program that will help perform real estate appraisals more quickly and more accurately. He has worked with a buddy who is good at programming to develop a detailed description of what the software will do and how it differs from existing applications. Now Andre has taken this description and shown it to a number of fellow real estate agents to see if his idea appeals to them. Andre is engaging in:

• A) prototype outsourcing.
• B) test marketing.
• C) concept testing.
• D) word-of-mouth promotion.

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Definitions:

Intangible

Describes products or services that cannot be seen, touched or physically measured, such as expertise or an insurance policy.

Brand Managers

Individuals responsible for developing and implementing strategies to increase the value and performance of a specific brand, product, or product line.

Sales Promotion

A strategy to increase interest in, or demand for, a product or service, often through discounts or special offers.

Public Relations

Refers to the professional maintenance of a favorable public image by a company or other organization or a famous person.