Which of the Following Describes a Process in Which Marketers

question 180

Multiple Choice

Which of the following describes a process in which marketers present an accurate description of a new product to potential customers and ask if they find the idea appealing?

• A) prototype testing
• B) concept testing
• C) test marketing
• D) competitive benchmarking

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Definitions:

Secondary Data

Facts and figures that have already been recorded prior to the project at hand.

Collect Relevant Information

The process of gathering data that is pertinent and applicable to a specific purpose or analysis.

Take Marketing Actions

Refers to implementing specific strategies and tactics aimed at promoting, selling, and distributing a product or service to target consumers.

Develop Findings

The act of analyzing data or research to extract meaningful insights, conclusions, or results that can inform decisions or strategies.