With Help from the Marketing Department, Engineers at Easy Electronics

question 197

Multiple Choice

With help from the marketing department, engineers at Easy Electronics have designed a new type of cable modem that is easier to install in computers and more reliable than any cable modems currently in use. The marketing managers want to find a way to identify the new modem in the minds of consumers and differentiate it from less sophisticated products made by Easy's competitors. An important part of this effort is likely to be the selection of a __________ for the new modem.

• A) merchandiser
• B) brand name
• C) copyright
• D) prototype

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Definitions:

Endocrine System

A collection of glands in the body that secrete hormones directly into the circulatory system to be carried towards distant target organs.

Ductless Glands

Glands that release their secretions, such as hormones, directly into the bloodstream rather than through ducts, also known as endocrine glands.

Interstitial Fluid

The fluid that surrounds the cells of tissues, providing a medium through which nutrients and wastes can exchange between blood and cells.

Anterior Pituitary

The front portion of the pituitary gland that secretes hormones influencing growth, metabolism, and reproduction.