The First Step in the Marketing Research Process Is to

question 209

Multiple Choice

The first step in the marketing research process is to

• A) define the problem and determine the present situation.
• B) collect relevant data from primary and secondary sources.
• C) analyze the research data.
• D) decide upon the best ethical solution.

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Definitions:

Values

Core beliefs or standards that guide behavior and judgment.

Norms

Established standards of behavior maintained by a society or group that guide the actions of its members.

Cultural Imperialism

The dominance of one culture over another, historically often through colonization, which imposes its values, practices, and way of life onto another culture.

American Cultural Values

The set of core beliefs and ideals that significantly influence the social behavior and norms in the United States, such as individualism, freedom, and competitiveness.