With Help from the Marketing Department, Engineers at Easy Electronics

question 197

Multiple Choice

With help from the marketing department, engineers at Easy Electronics have designed a new type of cable modem that is easier to install in computers and more reliable than any cable modems currently in use. The marketing managers want to find a way to identify the new modem in the minds of consumers and differentiate it from less sophisticated products made by Easy's competitors. An important part of this effort is likely to be the selection of a __________ for the new modem.

• A) merchandiser
• B) brand name
• C) copyright
• D) prototype

---

Definitions:

Transcendental Meditation

A form of silent mantra meditation aimed at promoting relaxation, reducing stress, and enhancing personal and spiritual growth.

Mindfulness Meditation

A meditation practice focusing on being intensely aware of what you're sensing and feeling in the moment, without interpretation or judgment, to enhance psychological well-being.

Non-judgmental Awareness

An approach in mindfulness practices of observing thoughts and feelings without evaluating them as good or bad.

Guided Imagery

A relaxation technique that involves visualizing a calming scene or series of experiences in the mind's eye, often used for stress reduction, healing, or personal development.