Marketing Mistakes Are Costly! in the Past,companies Have Designed Intricate

question 152

Multiple Choice

Marketing mistakes are costly! In the past,companies have designed intricate products that markets did not perceive any need for.They have aired promotional campaigns that have offended audiences.They have priced products out of reach of the target market.Marketing experts defend the importance of _________________ ,the process of gathering all sorts of information about customers and products in order to make informed decisions about the product,price,place,and promotion.

• A)target marketing
• B)marketing research
• C)market segmentation
• D)global trekking