The Most Important Technological Change Likely to Affect the Marketing

question 146

Multiple Choice

The most important technological change likely to affect the marketing success of many firms is the:

• A) growth of consumer databases, blogs, and social networking.
• B) speed of service from faster check-outs.
• C) level of computer literacy of the target market.
• D) number of computers in use in the home.

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Definitions:

Technical Support Center

A dedicated facility or service that provides technical assistance and support to customers for various products or services.

Marginal Product of Labor

The additional output produced as a result of employing one more unit of labor, holding other inputs constant.

Equilibrium Outcome

This term describes a state in a market or game where all participants' actions are balanced, and no incentive exists to deviate from the chosen strategy.

Monopoly Wage Rate

The wage setting behavior of a monopolist employer who might set wages below competitive levels due to lack of competition in the labor market.