The Most Important Technological Change Likely to Affect the Marketing

question 146

Multiple Choice

The most important technological change likely to affect the marketing success of many firms is the:

• A) growth of consumer databases, blogs, and social networking.
• B) speed of service from faster check-outs.
• C) level of computer literacy of the target market.
• D) number of computers in use in the home.

Recognize the role of dynamic density in societal changes and division of labor.

Differentiate sociology from philosophy and psychology through Durkheim's lens.

Identify the forms and significance of material and nonmaterial social facts.

Apprehend how academic disciplines interacted with the development of sociology as a science.

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Definitions:

Product Life Cycle

A concept that describes the stages a product goes through from its introduction to the market through its growth, maturity, and eventual decline.