Which of the Following Correctly Identifies the Motivation of Firms

question 136

Multiple Choice

Which of the following correctly identifies the motivation of firms using a market segmentation strategy?

• A) Firms can avoid the government's anti-trust laws by selecting a small slice of a larger market.
• B) This strategy enables a firm to identify common traits in different consumer groups.
• C) With limited resources, firms can better satisfy the wants and needs of a smaller target market.
• D) Government regulations require firms to maintain accurate records to show that the firm has not discriminated against a market segment.

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Definitions:

Efficient

Achieving maximum productivity with minimum wasted effort or expense, often related to the optimal use of resources.

Aggregate Forecasts

Predictions made about future demand, sales, or other financial metrics, based on historical data and analysis of market trends, on a collective basis.

Disaggregate Forecasts

Breaking down aggregate forecasts into more detailed, specific forecasts for individual products, locations, or time periods.

Standard Deviation

A statistical measurement that sheds light on the dispersion of a dataset, indicating how much individual data points differ from the mean.