In an Effort to Increase Customer Loyalty,management at Phat International

question 128

Multiple Choice

In an effort to increase customer loyalty,management at Phat International has worked to create a personal dialogue with their customers.This dialogue will enable Phat to offer products that exactly meet their customers' needs and provide personalized service before and after the sale.Phat International's new strategy illustrates:

• A)a production orientation.
• B)relationship marketing.
• C)personalized promotion.
• D)niche marketing.

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Definitions:

Discourse Analysis

A method of analyzing written, vocal, or sign language use to understand social and cultural contexts and meanings.

Language Use

The manner in which words and language structures are utilized to communicate in different contexts and purposes.

Metaphor Analysis

A qualitative research technique used to explore how metaphors in language reflect complex ideas, beliefs, and cognitive processes.

Root Metaphors

Fundamental underlying metaphors that shape how individuals or cultures understand the world.