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Why is market segmentation important? Describe three ways firms can segment consumer markets.
Recreational Activities
Leisure activities or programs provided by an organization aiming to improve employee well-being, team cohesion, and overall morale.
Role Perception Problem
Occurs when there is a discrepancy or misunderstanding regarding the expectations or responsibilities of a specific role within an organization.
Employee Lacks
pertains to the deficiencies or gaps in the skills, abilities, or attributes of employees that can affect their performance and the organization's success.
Proper Tools
Essential equipment, software, or methodologies that enable individuals or teams to effectively perform their tasks and achieve objectives.
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