Firms Utilize ________ When They Attempt to Add Value to Their

question 296

Multiple Choice

Firms utilize ________ when they attempt to add value to their product by offering service after the sale,product demonstrations,or interactive customer Web sites.

• A)nonprice competition
• B)relationship branding
• C)niche marketing
• D)break-even segmentation

---

Definitions:

Prejudice

Prejudice is a preconceived opinion or judgment toward people or a group without sufficient knowledge, thought, or reason.

Stereotyping

The act of assigning oversimplified or generalized traits, behaviors, or beliefs to a particular group of people without acknowledging individual variation.

Case Study

A research method that involves an in-depth analysis of a single individual, event, or group to explore causation in order to find underlying principles.

Heating System

A mechanism in buildings used to maintain a comfortable temperature by generating and distributing heat.