Customers Who Shop on Amazon

question 155

Multiple Choice

Customers who shop on Amazon.com™ find it helpful to read the customer reviews associated with products that others have purchased.After making a purchase,the customer can go to Amazon's website and post his/her opinion of the product recently purchased.This strategy not only assists other customers with their decision making,it helps Amazon react more quickly to the performance of the products it sells.Which of the following statements attests to the value of this service?

• A)This action provides for complete transparency of company financial performance.
• B)This action supports a key criterion of the control function: the measurement of customer satisfaction.
• C)This action provides for better tactical planning,particularly the budgeting process.
• D)This action supports the premise of recruiting,hiring,and motivating the employees who believe in social media and other ways to reach customers.

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Definitions:

Information Processing Approaches

Models that seek to identify the ways individuals take in, use, and store information.

Piaget's Approach

A theory of cognitive development that describes how children construct a mental model of the world through stages of learning and understanding.

Short-term Memory

The capacity for holding a small amount of information in an active, readily available state for a short period of time.

Working Memory

A cognitive system with a limited capacity that is responsible for temporarily holding information available for processing.