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All else held equal, socially responsible firms:
Color Brightness
A measure of how light or dark a color appears; often influenced by the amount of light absorbed or reflected by a surface.
Bonferroni Method
A statistical correction method used to address the problem of multiple comparisons, reducing the chances of attaining false-positive results.
Confidence Interval
A range of values, derived from the sample data, within which the true population parameter is expected to lie, at a given probability.
Degrees of Freedom
The number of independent values or quantities which can be assigned to a statistical distribution, often related to the number of independent observations in a data set minus any constraints.
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