How Have Large Businesses Traditionally Gauged Customer Tastes and Preferences

question 59

Multiple Choice

How have large businesses traditionally gauged customer tastes and preferences?

• A)by analyzing large amounts of historical data
• B)by conducting short market experiments
• C)by prototyping new concepts
• D)by asking employees

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Definitions:

Mass Media

Forms of communication, such as newspapers, radio, television, and the internet, that reach large audiences.

Internet Content

refers to all forms of information, media, and data that are available and accessible over the internet, including text, images, videos, and applications.

Global Perspectives

A viewpoint which considers the broader, worldwide context of issues, events, and cultures, rather than focusing solely on localized or individual aspects.

Media Ownership

The control or ownership of media companies and outlets, which can include television networks, radio stations, newspapers, and internet media.