How Does the Targeting Process in Entrepreneurship Differ from the Targeting

question 42

Multiple Choice

How does the targeting process in entrepreneurship differ from the targeting process in traditional marketing?

• A)Entrepreneurs begin the process by identifying a viable customer segment.
• B)Entrepreneurs begin the process with the idea for a new product.
• C)Entrepreneurs begin the process by developing an end user profile.
• D)Entrepreneurs often skip developing the psychological profile part of their potential customer base altogether.

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Definitions:

Living System

A concept in biology and ecological studies that refers to any system that uses energy for the purposes of growth, maintenance, and reproduction.

Theory Y

A management approach based on the belief that employees are inherently motivated, enjoy their labor, and will seek and accept greater responsibility.

Personally Relevant

Pertaining to or significant in relation to one's own life, interests, or experiences.

Management Begin

Refers to the initiation phase in the development of management practices or the foundational period of a manager's career where foundational skills and philosophies are established.