Why Did Smart Skin Care Choose to First Seek Out

question 82

Multiple Choice

Why did Smart Skin Care choose to first seek out and market primarily to 30-somethings who engaged in extreme sports?

• A)They needed to test the product with a real-life sample group before bringing it to a wider audience.
• B)They needed this group as a beachhead market because the larger sunscreen market was too competitive and diverse.
• C)Marketing suggested this was where the greatest profitability in the life cycle of their product could be found.
• D)They knew that marketing to the "early majority" group would pay greater dividends faster than seeking out innovators and early adopters.

---

Definitions:

Government Budget

A financial statement presenting the government's proposed revenues and spending for a specific financial year.

Foreign Assets

Financial assets held in a country by individuals or institutions from another country, including securities, properties, and bank accounts.

U.S. Interest Rate

The rate at which the Federal Reserve lends to banks, influencing borrowing costs and economic activity in the United States.

U.S. Assets

Assets located within the United States that might include properties, stocks, bonds, and other financial instruments.