Marian Is Developing a Customer Journey Map for the New

question 14

Multiple Choice

Marian is developing a customer journey map for the new food truck she is introducing in the neighborhood.Of the following,which would be the first touchpoint in her customer journey map?

• A)when the customer receives a flyer in the mail announcing the food truck
• B)the first time a customer tastes the food from the food truck
• C)when the customer visually sees the food truck for the first time
• D)when the customer leaves their first review online about the food truck

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Definitions:

Direct Method

A technique used in cash flow statements to show actual cash inflows and outflows from operating activities, as opposed to the indirect method.

Accounts Receivable

The funds that a company's customers have yet to pay for products or services they have received but have not settled the bill for.

Sales Revenue

Income received from selling goods and services over a period of time.

Operating Activities

Encompasses the primary revenue-generating activities of an entity, including production, sales, and delivery of the company's products and services.