Why Is Building a Buyer Persona Better Than Developing Research

question 53

Essay

Why is building a buyer persona better than developing research in customer demographics and psychographics?

---

Definitions:

Contingency Reserve

Funds allocated within a project budget to address unforeseen situations or risks, providing a buffer for unplanned expenses.

Unspecified Extra Costs

Additional expenses that were not originally planned or accounted for in a project's budget, often arising from unforeseen circumstances or changes.

Estimate to Complete

An updated projection of costs still required to complete all remaining project activities, considering current performance.

Budget at Completion

The total budget allocated for a project based on all estimated costs upon completion.