Which of the Following Is Likely to Be an Insight

question 52

Multiple Choice

Which of the following is likely to be an insight derived from the development of a buyer persona for a specific product?

• A)a predicted lifespan for the product in this particular market
• B)attitudes that turn potential buyers off of a product/service
• C)where your customer lives
• D)how your psychographics have worked in reality

---

Definitions:

Working Memory

The part of short-term memory that is concerned with immediate conscious perceptual and linguistic processing.

Monitor

A device or individual that observes, checks, and keeps a continuous record of a process or situation.

Sensory Memory

The shortest-term element of memory, it allows the ability to retain impressions of sensory information after the original stimuli have ended.

Limited-Capacity

The concept that there is an upper limit on the amount of information or number of tasks that an individual can process or perform at one time.