How Does the Targeting Process in Entrepreneurship Differ from the Targeting

question 42

Multiple Choice

How does the targeting process in entrepreneurship differ from the targeting process in traditional marketing?

• A)Entrepreneurs begin the process by identifying a viable customer segment.
• B)Entrepreneurs begin the process with the idea for a new product.
• C)Entrepreneurs begin the process by developing an end user profile.
• D)Entrepreneurs often skip developing the psychological profile part of their potential customer base altogether.

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Definitions:

Moving Backward

The process of going in a direction opposite to the one that is considered forward or advancing.

Ventricular Systole

The phase of the cardiac cycle during which the ventricles contract, pumping blood out of the heart into the arteries.

Pulmonary Artery

The artery that carries deoxygenated blood from the right ventricle of the heart to the lungs for oxygenation.

Aorta

The largest and main systemic artery of the vertebrate body; arises from the left ventricle and branches to distribute blood to all parts of the body except the lungs.