Marian Is Developing a Customer Journey Map for the New

question 14

Multiple Choice

Marian is developing a customer journey map for the new food truck she is introducing in the neighborhood.Of the following,which would be the first touchpoint in her customer journey map?

• A)when the customer receives a flyer in the mail announcing the food truck
• B)the first time a customer tastes the food from the food truck
• C)when the customer visually sees the food truck for the first time
• D)when the customer leaves their first review online about the food truck

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Definitions:

Lanham Act

A United States federal statute that provides a national system of trademark registration and establishes guidelines for the protection of trademarks against infringement.

Magnuson-Moss Warranty Act

A federal law enacted in 1975 to protect consumers from deceptive warranty practices, requiring warranties for consumer products to be clearly disclosed.

Written Warranties

Guarantees provided in written form by the seller or manufacturer, promising the quality and durability of a product.

Consumer Purposes

Activities or objectives that cater to the needs and desires of individual buyers, contrasting with commercial or business aims.