The S.A.V.E.framework Replaces Promotion with ______

question 59

Multiple Choice

The S.A.V.E.framework replaces promotion with ______.

• A)solution
• B)access
• C)value
• D)education

Understand the different types of advertising and their advantages.

Comprehend the concept of the promotional mix and its components.

Identify the role and characteristics of public relations in marketing.

Describe the personal-selling process and its steps.

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Definitions:

Needs-Based Programming

A programming approach focused on identifying and addressing the specific needs of a target population to achieve desired outcomes effectively.

Traditionalists

Individuals or groups who adhere to long-established customs, beliefs, or practices, often resisting change.

Baby Boomers

The demographic group born during the post-World War II baby boom, approximately between the years 1946 and 1964.

Generation X

Refers to the cohort of people born approximately between 1965 and 1980, known for their bridge between the baby boomers and millennials.