Al Ries Suggested That Using One Word as the Product

question 2

Multiple Choice

Al Ries suggested that using one word as the product or company would create a stronger brand.What was the reasoning behind this suggestion?

• A)It would be easier for consumers to remember.
• B)It would leave it to the consumer to fill in the blank.
• C)It would force the product to represent one singular goal.
• D)It would encourage linkage between the company and its service.

---

Definitions:

Formal Hierarchical Authority

The clearly defined structure in an organization that dictates levels of responsibility, power, and control.

Association Power

The influence an individual or group can exert due to the connections or relationships they have.

Social Relation

The interaction and interconnectedness between individuals or entities within a society, emphasizing relationships and social structures.

Zero Sum Game

A situation in competitive contexts where one party's gain is exactly balanced by another's loss, resulting in no net benefit for all involved.