A Low-Budget Strategy That Focuses on Personally Interacting with a Target

question 47

Multiple Choice

A low-budget strategy that focuses on personally interacting with a target group by promoting products and services through surprise or other unconventional means is called ______.

• A)cross-platform marketing
• B)guerrilla marketing
• C)agile marketing
• D)ambush marketing

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Definitions:

Random Assignment

The assignment of participants to categories of an independent variable such that each participant has an equal chance of being assigned to each category.

Systematic Observation

An observational method that involves structured, consistent procedures for recording and analyzing phenomena.

Quasi-experimental Research

A research design that attempts to establish a cause-and-effect relationship but does not rely on random assignment.

Observational Research

Research methods involving the systematic and objective observation of naturally occurring behavior or events.