The Eat My Words® SMILE and SCRATCH Test™ Were Devised

question 73

Multiple Choice

The Eat My Words® SMILE and SCRATCH Test™ were devised in order to test ______.

• A)a company's promotional materials
• B)the user experience of a company's line of products
• C)the effectiveness of company or product name
• D)the effectiveness of a company's product pitch

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Definitions:

Paired Comparisons

A statistical technique that involves comparing each pair in a set of observations to assess differences.

Independent

Not influenced or controlled by others in matters of opinion, conduct, etc; thinking or acting for oneself.

Tukey's Method

A statistical test used to identify outliers in a data set.

Difference Exists

Refers to the assertion that there is a statistically significant variation between two or more groups or variables being studied.