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Backward Integration
A business strategy to control production of its supplies by purchasing or owning the suppliers, thus ensuring a more stable supply chain.
Value-added Activities
Process or actions that enhance the worth of a product or service, contributing to higher customer satisfaction or competitive advantage.
Product Development
The complete process of bringing a new product to market, from ideation through design, development, and introduction.
Market Performance
An assessment of a company's effectiveness in selling its products or services, often measured by market share, sales volume, and profitability.
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