Danielle Will Be Offering a Tool-Sharpening Service at Her Garden

question 69

Multiple Choice

Danielle will be offering a tool-sharpening service at her garden and landscaping store on the first Tuesday of every month.She believes that this fulfills a customer need and that customers will help spread the word about her location and services.On which BMC component is Danielle focusing?

• A)value creation
• B)customer relationships
• C)market segmentation
• D)key activities

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Definitions:

Cultural Beliefs

The shared attitudes, values, goals, and practices that characterize a group of people or a society.

Practices

Routine ways of doing things that are embedded in cultural or social systems, shaping how individuals and groups engage with their world.

Robert Merton

An American sociologist known for his contributions to social theory, sociology of science, and the study of social structure and anomie.

Manifest Function

Clearly recognized and intended consequences of any social pattern or activity within a society.