Genetic Testing Services Like 23andMe Offer DNA Analysis Based on a Saliva

question 30

Multiple Choice

Genetic testing services like 23andMe offer DNA analysis based on a saliva sample submitted by mail.Based on the discussion in the text,what need is 23andMe addressing in their CVP?

• A)a lack of benefits
• B)a lack of skill
• C)a lack of access
• D)a lack of money

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Definitions:

Discount Rate

The interest rate charged to commercial banks and other depository institutions on loans they receive from their regional Federal Reserve Bank's lending facility.

Opportunity Cost of Capital

Opportunity Cost of Capital is the return that is forgone by investing in a project instead of in comparable financial securities or projects with a similar risk profile.

Net Present Value

A calculation used to assess the profitability of an investment, measuring the difference between the present value of cash inflows and the present value of cash outflows over time.

Opportunity Cost of Capital

The potential return lost by investing capital in one project instead of another with a higher return.