A ______ Market Is a Small Market Segment Comprised of Customers

question 32

Multiple Choice

A ______ market is a small market segment comprised of customers with specific needs and requirements.

• A)mass
• B)niche
• C)multisided
• D)diversified

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Definitions:

Risk Aversion

The preference to avoid uncertainty and potential financial loss.

Holding-period Return

The total return received from holding an asset or portfolio of assets over a period of time, considering both income and capital gains.

Risk Aversion

The behavior exhibited by investors who prefer lower risk investments, often at the expense of sacrificing some potential returns.

Expected Return

The anticipated average return on an investment, factoring in the probabilities of each potential outcome.