Which Term Describes Two or More Customer Segments That Are

question 18

Multiple Choice

Which term describes two or more customer segments that are linked but independent of each other?

• A)mass markets
• B)diversified markets
• C)matching markets
• D)multisided markets

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Definitions:

Confirmation Error

The tendency to seek, interpret, and remember information that confirms one's preconceptions or hypotheses, overlooking contradictory evidence.

Availability Bias

A cognitive bias that causes people to overestimate the likelihood of events based on their recall of immediate examples.

Representativeness Bias

A cognitive bias in decision-making where individuals judge probabilities or make judgments based on how much one thing resembles another, often leading to errors in assessment.

Conjunction Fallacy

A logical error where people wrongly assume that specific conditions are more probable than a single general one.