After Asiana Airlines' Flight 214 Crashed in San Francisco,why Were

question 57

Multiple Choice

After Asiana Airlines' Flight 214 crashed in San Francisco,why were the Asiana crisis communication efforts viewed as insufficient by most Americans?

• A)Instead of coming being on site,senior management remained in Korea.
• B)Senior management did not issue a public and formal apology.
• C)The CEO used social media to address concerns of passengers.
• D)Victims were not compensated for their injuries.

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Definitions:

Deferred Gross Profit

The portion of profit resulting from sales made on installment that is not recognized immediately but deferred to future periods.

Gross Profit

The difference between the revenue generated from sales and the cost of goods sold, indicating the basic profitability of a company's products or services.

Consignment-out

The process of sending goods to another party to sell on behalf of the sender, retaining ownership until the goods are sold.