Most Often,the Task of Building and Maintaining the Corporate Brand

question 1

Multiple Choice

Most often,the task of building and maintaining the corporate brand is the responsibility of the ______.

• A)Chief Marketing Officer
• B)investor relations professional
• C)corporate communications team
• D)Chief Executive Officer

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Definitions:

Revenue Variance

The difference between the actual revenue earned and the budgeted or forecasted revenue.

Client-Visits

The number of times clients go to a business or service provider's location within a specified period.

Planning Budget

An estimate of the income and expenditure for a set period of time, used for setting financial targets and objectives.

Wages and Salaries

Regular payments made by employers to employees in exchange for their work or services.