Based on Benoit's Theory,a Firm That Uses Puffery to Build

question 19

Multiple Choice

Based on Benoit's theory,a firm that uses puffery to build its image is attempting to do which of the following?

• A)reduce the offensive act
• B)evade responsibility
• C)deny any responsibility
• D)reduce the accuser's credibility

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Definitions:

Normal Curve

A bell-shaped curve that represents the distribution of scores on many psychological tests where most occurrences take place in the middle of the distribution.

Standard Deviation

A measure of the amount of variation or dispersion in a set of values.

Raw Scores

The original, unaltered scores obtained directly from a test or assessment without any normalization or transformation.

Test-retest Reliability

This refers to the consistency of scores on a test or assessment when the same individuals take the test again under similar conditions after a time interval.