In Relation to an Organization's Issues Management and Crisis Communication

question 51

Essay

In relation to an organization's issues management and crisis communication activities,what are the positive and negative aspects of social media? Illustrate your response with an example of an organization that has been either helped or harmed by social media during a crisis.

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Definitions:

Disposable Income

The budget left for household savings and spending after the deduction of income taxes.

Autonomous Consumption

The level of consumption that occurs when income is zero, representing basic necessities that individuals will purchase regardless of their income.

APC

It is defined as the proportion of income that goes into consumption expenses, termed as the Average Propensity to Consume.

Disposable Income

Fiscal assets at households' disposal for spending and saving after income taxes have been subtracted.