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In a brief essay,contrast the media relations strategies that were implemented by the two final candidates in the 2016 presidential election--Donald J.Trump and former Secretary of State Hillary Clinton.What are the benefits or drawbacks of each strategy?
Competitive Products
Goods or services that are in direct competition with one another in the marketplace, targeting the same customer base.
Perceptual Mapping
A visual representation used in marketing to show how consumers perceive a brand or product in relation to competitors.
Market-product Grid
A matrix used to analyze and display the potential of various products across different market segments.
Marketing Synergies
The combined effect that is greater than the sum of their individual effects, achieved by coordinating marketing activities.
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