The AADP Wanted to Reach Three Specific Groups Through Its

question 16

Multiple Choice

The AADP wanted to reach three specific groups through its "Monster-Free Mouths Movement" campaign.This is an example of which fundamental rule of effective PR?

• A)Use research to identify your target audience.
• B)Know your audience.
• C)Develop measurable objectives.
• D)Target at least three distinct audiences.

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Definitions:

Potential Competitors

Companies not currently in the market but have the capability to enter and become a competitor due to similar resources or capabilities.

Data

Facts and statistics collected together for reference or analysis, which can be qualitative or quantitative.

Sarbanes-Oxley Act

A U.S. federal law enacted in 2002 designed to protect investors from fraudulent financial reporting by corporations, improving the accuracy and reliability of corporate disclosures.

Corporate Disclosures

Information that a company is required to make public, revealing important financial, operational, or governance details to stakeholders.