When Your Client Suffers a Public Catastrophe That Erodes Consumer

question 51

Multiple Choice

When your client suffers a public catastrophe that erodes consumer confidence in its brand,which course of action would you recommend?

• A)CSR campaign with motivational objectives
• B)strategic PR plan highlighting the corporate history of excellence
• C)CSR campaign with reputational objectives
• D)retooling the organization's mix of products

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Definitions:

Aggressive Behaviors

Actions that can cause physical or emotional harm to others, often a manifestation of frustration, anger, or predisposition towards hostility.

Reinforcement

In behavioral psychology, a process in which a stimulus increases the probability of a behavior by either presenting a positive reward (positive reinforcement) or removing a negative condition (negative reinforcement).

Behavioral Approach

A psychological concept focusing on observable behaviors and the ways in which it's possible to alter undesirable behaviors through conditioning.

Punishment

A process in operant conditioning where a response is followed by a stimulus that decreases the likelihood of the response occurring in the future.