Conducting an Issue Analysis at the Beginning of a PR

question 70

Multiple Choice

Conducting an issue analysis at the beginning of a PR campaign helps to accomplish which of the following?

• A)evaluate the client's goals
• B)anticipate future problems
• C)narrow the target market
• D)assess secondary research

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Definitions:

Tangible Attributes

Physical and measurable characteristics of a product that can be perceived by the senses.

Intangible Ones

A reference to assets or properties that lack physical substance, such as intellectual property, goodwill, and brand recognition.

Five Senses

The five main faculties of perception in humans, comprising sight, hearing, smell, taste, and touch.

Tangible Attributes

The physical features of a product that can be sensed by touch, sight, taste, smell, or hearing, distinguishing it from intangible qualities.