Liz Needs to Gather Analytical Data from a Large Sample

question 46

Multiple Choice

Liz needs to gather analytical data from a large sample of people for a PR campaign.Liz is on a very tight budget and needs the information quickly.Which method would be most appropriate?

• A)focus groups
• B)telephone surveys
• C)consumer observations
• D)depth interviews

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Definitions:

Expense

Costs incurred by a business in the process of earning revenue, often categorized into operating and non-operating expenses.

Statement of Cash Flows

A financial statement that shows how changes in balance sheet accounts and income affect cash and cash equivalents, breaking the analysis down to operating, investing, and financing activities.

Cash Flow

The entire sum of funds moving in and out of a corporation, impacting its ability to meet short-term obligations.

Subscale

A specific subset of items within a larger scale, designed to measure a particular dimension of the main construct.