What Is the Benefit of Using Digital Analytics During the Research

question 38

Essay

What is the benefit of using digital analytics during the research phase of a PR campaign?

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Definitions:

Commuting

The action of traveling from one's home to their place of work or study and back again.

Systems Development

The process of creating and maintaining information systems, including hardware, software, network, and data components, tailored to meet organizational needs.

Budgeting

The process of creating a plan to spend your money, allocating specific amounts to various needs, savings, and desires.

Reporting

The method of arranging data into summary reports to track the performance of various sectors within a business.