When Beginning the PR Process,a PR Professional Needs to Research

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The Answer is When researching the client organization,you need to have good knowledge of its business,the publics it serves,its competition,and the current state of the industry.A communication analysis involves the collection and evaluation of relevant external public messaging about the organization (including from mainstream and specialized sources,and social media content),as well as that produced by the organization itself (internal messaging,such as press releases,newsletters,websites,etc.).An issue analysis helps you to understand the organization's current situation,its relationship with its publics and communities,and how it may be unique in any way.Consider both internal (e.g.employees)and external (e.g.customers)publics,identify and describe the primary public,and then those publics of secondary and tertiary importance.These are the targets your PR campaign should consider when planning.Know what their relationships are with the organization,and what their knowledge,attitudes,and behaviors are concerning the organization and / or the issue at hand.

When Beginning the PR Process,a PR Professional Needs to Research

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