Which of the Following Should Be the Basis for Evaluating

question 33

Multiple Choice

Which of the following should be the basis for evaluating the impact of a PR campaign?

• A)short- and long-term marketing strategies
• B)detailed competitive intelligence
• C)specific,measurable objectives
• D)duration of media impressions

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Definitions:

Temporary

Relating to a limited period of time; not permanent.

Voluntary

Performed, carried out, or done by one's own choice or consent; acting or done willingly and without constraint or expectation of reward.

Establishing Autonomy

The process of gaining independence and self-determination in one's actions and decisions.

Resources Share

Resources Share involves the distribution or pooling of available assets, information, or materials among organizations or individuals to achieve common goals.