In Recent Years,which of the Following Has Caused Firms to Shift

question 5

Multiple Choice

In recent years,which of the following has caused firms to shift from advertising to PR?

• A)print ads becoming more costly than TV ads
• B)inability to validate product research
• C)fewer people using social media
• D)TV viewers being able to skip ads

---

Definitions:

NASCAR

The National Association for Stock Car Auto Racing, a sanctioning body that oversees various types of auto racing in the United States.

Receivers

Consumers who read, hear, or see the message sent by a source during the communication process.

Decoding

The process by which a receiver interprets and understands the message sent by a communicator.

Communication Process

The method by which information is transferred and understood between two or more parties, typically involving a sender, message, medium, receiver, and feedback.